Visual Feedback
Efficient testing of your advertising material, packaging, web designs or mailings!
What is VisualFeedback?
VisualFeedback is a software solution enabling online survey participants to give direct feedback on visual concepts like advertising materials, designs, prototypes, mailings, packaging materials, or brochures. It's accurate down to the last pixel!
We've developed VisualFeedback to give marketeers, product design professionals, researchers and customer experience practisioners and communications experts a highly flexible tool to involve their customers, or potential customers in design decisions. VisualFeedback can be easily integrated into already existing online survey solutions, or it can be used standalone.
When should you use VisualFeedback
Quickly and easily get direct feedback from your customers. With VisualFeedback you can test:
- Advertising material like print ads, banners, brochures, etc. - in pre- and posttest settings
- Mutations or layouts of web designs
- Design mock-ups
- Visualisations of product prototypes
- Packaging material or mock-ups of packaging material
- Customer mailings
- Visual concepts
- Results / concepts from co-creation settings
What's special about VisualFeedback?
Once again we've focussed on the essentials. VisualFeedback's core features enable you to answer all relevant research questions:
- Participant features
- Support for all image formats a standard browser can display
- Optimised for mobile devices
- Sequential representation of visual concepts
- Highlight, rating, and commenting features are pixel-accurate.
- Zoom feature makes working with large images easy
- High-performance system
- Study management features
- Web-based reporting module
- Heat map of positive and negative ratings incl. neatly displayed comments
- Heat map configuration: filtering, transparency, saturation
- Statistical analysis of pre-defined image areas
- Can be easily integrated into various survey systems (incl. configurable data transfer)
Your added value with VisualFeedback
In short: These are the reasons why you should use our VisualFeedback software / question type:
- To get customer feedback before you launch new advertising material (or other visual concepts)
- Highly efficient testing of advertising material (time efficient, cost efficient)
- Easily integrated as external question type into all existing survey solutions
- Standalone reporting module with results displayed in real-time
Our offer to you!
Tell us about your research question. Together we'll find the best solution for your company. We're happy to support with:
- Consulting / study development
- Survey setup
- Programming
- Licensing, configuration and hosting of VisualFeedback (incl. reporting module)
- Reporting
- Recommended actions, if relevant incl. the development of prototypes or alternative design concepts
Overview of selected VisualFeedback features & advantages
Mobile optimisation
Of course this question type is optimised for mobile devices
Zoom feature for participants
Easily switch between rating clusters in heat map view
Heat map view
Classic heat map view with drill-down for comments/ratings
Reporting module
Standalone, web-based reporting module (with real-time data)
Scalable system
Scalable to allow for any number of survey participants
Sequential
Multiple visual concepts can be assessed in succession
Assessment features
Each part of the image can be rated individually. A qualitative assessment feature can be added.
Smart integration
VisualFeedback can be integrated into popular survey systems as external question type
Image Formats
Support for all image formats a mobile browser can display
