CFM stands for customer feedback management, that is the structured collection, analysis, and processing of customer inputs regarding all value creating dimensions of a company. CFM helps you optimise your customers' experiences, and to design more efficient business processes.
Our software captures your customers' feedback in real time and right in the context it arises. It's consistently available for all touchpoints and differentiates between business cases. Results are available - anytime, anyplace - via our automated, easy-to-use dashboard. Because of the software's modularity we're able to scale the implementation appropriately and therefore offer affordable pricing for all companies, no matter if it's an agency, medium-sized enterprise, or a multi-national corporation.
You plan to systematically integrate customer feedback into your product development or other business processes? Or you want to understand the true reasons behind online shop drop-outs? You're making plans to enrich your 360 CRM/marketing automation software with valuable customer data? You'd like to develop and implement a customer-centric KPI-measurement concept?
Our customer feedback management (CFM) software - and the insights gained from the structured interaction with your customers - will support your customer-centricity activities both on strategic, conceptual and operative level.
We've developed our CFM software based on the needs of our clients and our extensive corporate experience. That's why we focused on key features, a modular setup, as well as a clear, uncluttered dashboard for automated reporting. We deliberately left out needless fancy features so we can offer attractive pricing no matter the size of your company, or wallet.
CFM enables you to identify potentials for improvements across all customer touchpoints and business processes. Enrich your knowledge of your customers with highly relevant aspects. Very often CFM is the very first step for the integration of customer-centric actions in companies. CFM changes organisations, mindsets, processes, technologies and sometimes even value propositions. That's why CFM is always connected to change management. We're happy to support you in all aspects of this journey.
Optimised process control
Positive impact on brand & reputation
Strong impact on revenue and cost efficiency
We've had the pleasure to develop CFM concepts for multiple companies. From drawing up a strategy to the final implementation, from process design to staff trainings. Our motto is "measure, understand, create". You decide whether you want to make use of our comprehensive consulting and implementation package, or just of conceptual guidance and technical implementation.
All-in-one CFM solution: from insight / data collection to automated, web-based reporting interface.
Because of its modular system logic it can be expanded at will. For all touchpoints, any contexts, all devices.
Automated, web-based display of touchpoint performance (e.g. NPS/CES), including live-feed(back).
Data streams can be freely modelled, and interfaces flexibly connected.
CFM trigger logic for inbound/outbound can be configured easily.
The overall solution is independent of data collection technologies and can be combined with every existing architecture.
The customisable alert-logic makes it easy to integrate it into new/existing workflows.
A connection of CFM-data to existing CRM systems and data streams is possible.
From small, cost-efficient CFM to solutions for international corporations; our solution is scalable!