Your research & co-creation tool for customer experience projects

What is cXplore?

In our perspective, the most crucial aspect for focused product and service optimisation is to understand customers' needs and wants. The creation of extraordinary customer experiences is indispensable to maintain a sustainable market position. cXplore is an innovative customer experience research & co-creation platform that enables a continuous customer-centricity process. cXplore allows you to capture customer experiences in real time in relevant contexts, to identify your customers' motivations and needs, and to effortlessly and efficiently let your customers participate in the product development process.

When to use cXplore?

cXplore thrives on the creativity of researchers who're able to encourage participants to reflect more deeply on their experiences. We developed a number of methodological approaches, that can be adapted to your research question. 

What's special about cXplore?

Unlike conventional survey software, cXplore is optimised for qualitative longitudinal studies. With specifically designed features, cXplore encourages study participants to give more in-depth replies and more creative contributions. cXplore can be adapted to every study design and can be highly customized for your respectively your company's needs.

Your added value with cXplore

With cXplore we help you gain insight into how your customers think, feel, and - for example - how they take purchase decisions. You'll learn how customers really experience your brand, products, and services continuously at every touchpoint.

• Gain extensive and deep insight into customer needs
• Analyse experiences in real time and in their relevant context
• Document experiences creatively with the use of multi-media (as collages, on discussion boards or blogs)
• Easily include your customers in the creation of new services and customer experiences
• Surveys tailor-made for your needs

Our offer to you!

We're happy to provide you with full service on all aspects of your study. If you prefer to conduct the survey yourself, you're free to just purchase a license to our cXplore software. Whichever suits your needs best.

• Consulting and individual contact
• Custom study designs
• Setting up the project on the cXplore platform
• Customisation and configuration of cXplore
• Recruiting participants (e.g. in our access panel IhreMeinung.at) 
• Conducting the study and offering participant support
• Qualitative (and quantitative) analyses
• Developing concrete measures in customer experience design settings