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cXplore

Your research & co-creation tool for customer experience projects

What is cXplore?

What is cXplore?

In our perspective, the most crucial aspect for focused product and service optimisation is to understand customers' needs and wants. The creation of extraordinary customer experiences is indispensable to maintain a sustainable market position. cXplore is an innovative customer experience research & co-creation platform that enables a continuous customer-centricity process. cXplore allows you to capture customer experiences in real time in relevant contexts, to identify your customers' motivations and needs, and to effortlessly and efficiently let your customers participate in the product development process.

When to use cXplore?

When to use cXplore?

cXplore thrives on the creativity of researchers who're able to encourage participants to reflect more deeply on their experiences. We developed a number of methodological approaches, that can be adapted to your research question. 

Usecases and approaches for cXplore projectsRead more
Usecases and approaches for cXplore projects
Log experiences and emotions instantly anytime anywhere
  • Target audience analyses / ethnographies
  • Brand perception / image analyses
  • Touchpoint & omni-channel experiences
  • Product launch monitoring
Illuminate processes from a customer's point of view
  • Mobile diary studies
  • Analysis of buyer decision processes (Purchase Journeys)
  • Customer journey analysis
Co-create products and services with your customers ...
  • with discussion boards
  • with collages
  • with co-creation settings
When to use cXplore?
What's special about cXplore?

What's special about cXplore?

Unlike conventional survey software, cXplore is optimised for qualitative longitudinal studies. With specifically designed features, cXplore encourages study participants to give more in-depth replies and more creative contributions. cXplore can be adapted to every study design and can be highly customized for your respectively your company's needs.

cXplore advantages at a glanceRead more
cXplore advantages at a glance

Realtime feedback in the right context. Multi-media documentation. Co-creation within surveys. Highly customisable. Our customer experience software cXplore is as diverse as qualitative online research itself. From mobile ethnographic studies, to diaries, and communities - cXplore is the flexible solution for your surveys.

cXplore thrives on the creativity of those who conduct the study and our conceptionists, who design tasks to prompt deeper reflection from participants. We've developed a collection of methodological approaches, which we're happy to adapt to your research questions.

cXplore has been developed by DIGITALBERATUNG in cooperation with our Swiss partner intervista AG (Bern, Switzerland).

Your added value with cXplore

Your added value with cXplore

With cXplore we help you gain insight into how your customers think, feel, and - for example - how they take purchase decisions. You'll learn how customers really experience your brand, products, and services continuously at every touchpoint.

  • Gain extensive and deep insight into customer needs
  • Analyse experiences in real time and in their relevant context
  • Document experiences creatively with the use of multi-media (as collages, on discussion boards or blogs)
  • Easily include your customers in the creation of new services and customer experiences
  • Surveys tailor-made for your needs

Your added value with cXplore
Our offer to you!

Our offer to you!

We're happy to provide you with full service on all aspects of your study. If you prefer to conduct the survey yourself, you're free to just purchase a license to our cXplore software. Whichever suits your needs best.

  • Consulting and individual contact
  • Custom study designs
  • Setting up the project on the cXplore platform
  • Customisation and configuration of cXplore
  • Recruiting participants (e.g. in our access panel IhreMeinung.at) 
  • Conducting the study and offering participant support
  • Qualitative (and quantitative) analyses
  • Developing concrete measures in customer experience design settings

Thanks to cXplore we were able to gain insights of the current customers' mood by letting them express their feelings and wants through collages on our whiteboard. cXplore's innovative approach led to a strongly customer centred ad campaign, which drew strong and positive media attention.

Market Research. Swiss Federal Railways 

Overview of selected cXplore features & USPs

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Creativity tool #1

Integrated whiteboard for collages or emotion maps

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Creativity tool #2

Blog to exchange or discuss ideas

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Creativity tool #3

Discussion board to enable a conversation between study participants

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Numerous question types

Common question / answer formats for online survey systems

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Multi-Device

Edit tasks easily via app, on a tablet or desktop computer

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Tme & task scheduling

Separately schedule how long tasks are visible and/or editable

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Formats & integration

Custom answer formats to document experiences. Possibility to integrate various other formats

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Media upload

Picture and video upload features are possible for every task

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Modular & flexible

Modular and flexible, it can be adapted to fit a wide range of use cases

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Calendar

Uncluttered calendar view

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Longitudinal surveys

Diary and questionnaire tasks offered over an extended period of time

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Responsive

Looks great no matter what the screen size

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iOS & Android

Available as an app for Apple's iOS as well as Android smartphones

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Reminder

Configure automated reminders for tasks

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Customisable

Custom design / branding on request

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